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he term keeping up with the Joneses has been used for many years to describe social influences on purchasing. Do you think social purchasing influences
he term "keeping up with the Joneses" has been used for many years to describe social influences on purchasing. Do you think social purchasing influences are negative? Would you be better off ignoring...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
