Headquartered in the capital city of Manila, Philippine Long Distance Telephone Company (PLDT) is the largest telecom service provider in the Philippines. Servicing about two-thirds of the fixed line and mobile telephone markets, PLDT dominates the telecommunications field in the Philippines. Since its 2010 acquisition of rival Digitel, Smart, PLDT's mobile and internet subsidiary alone boasts almost 70 million subscribers. PLDT provides the largest and most diversified range of telecommunications services in the country. Moreover, PLDT's infrastructure features the most extensive FTTH backbone, complemented by fixed line, mobile and satellite networks. Even with a dominating hold on telecommunications, PLDT's once steady source of income was already showing signs of contraction. Meanwhile, as the largest network provider in the Philippines, PLDT was well aware of the robust growth in over-the-top business services. These services were making use of PLDT infrastructure and creating massive demand for increased bandwidth for video, audio and social networking content and services, yet the profits were flowing to the service or content providers and not telecom operators such as PLDT. PLDT was determined to take advantage of this business opportunity and they knew they needed a way to offer value-added services such as IaaS in order to attract a new client base. Mr. Hernandez, FVP & Head of PLDT ALPHA Enterprise, sums up what's at stake for PLDT. Instead of looking at the current business situation as challenge or a threat, we need to create sources of monetization by offering new services, particularly for large-scale enterprises. If you were Mr. Hernandez, FVP & Head of PLDT, how are you going to plan this set-up to get a better solution for the customers? How are you going to solve this issue to strike directly your competitors? To answer this, use the steps in planning provided on the context