Healthcare management has evolved significantly. The marketing strategy has evolved within healthcare organizations on the basis of meeting new challenges and to link the process to strategic goals, in keeping with the requirements and needs of society as a whole. This assists in analysis, planning and controlling interactions for purposes of creating a relationship with those that show an interest in the products that are on offer. In other words the purpose of marketing management is to determine what the consumers needs are and how to satisfy these needs. 2.1. In view of the above statement, discuss the environmental forces influencing healthcare marketing. (10) 2.2. Discuss the role of informal communication as an agent of influence in healthcare organizations. 2.3. Analyse the principles guiding the information management system. (10) Activate Windows Go to Settings to a (5) ate Wind