HealthSmart sells wellness programs to employers to improve employee health an well-being, which helps companies increase their employee productivity, a major competitive advantage . HealthSmart's corporate strategy is focused on creating th best results in the industry by using a proprietary health behavior change system the "transtheoretical method " (TTM). HealthSmart has invested nearly all of its cap into creating its TTM solution and training its clinicians , but that has left too little c for effective marketing and promotion of the differential advantage that TIM creat HealthSmart's chief marketing officer worries that without enough marketing budg promote TIM, her company will not meet its revenue goals. Now, apply reading 8: "Using the Balanced Scorecard ." to resolve this problem by answering these questions : What is the problem with HealthSmart's budgeting process