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Healthy Habits offers nutritional consulting services. Each session lasts one hour. The company anticipates 1,500 sessions annually. They have invested $750,000 in their facilities and

Healthy Habits offers nutritional consulting services. Each session lasts one hour. The company anticipates 1,500 sessions annually. They have invested $750,000 in their facilities and aim for an ROI of 18%. The budgeted costs for the coming year are shown below:

Cost ItemPer Session ($)Total ($)
Direct Materials (Supplies)57,500
Direct Labor (Consultants)4060,000
Variable Overhead1015,000
Fixed Overhead-90,000
Variable Selling & Admin Expenses57,500
Fixed Selling & Admin Expenses-45,000

Required:

  1. Determine the total cost per session.
  2. Calculate the desired ROI per session.
  3. Compute the target price per session.

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