Healthy Halaya specializes in different kinds of Ube flavored Filipino delicacies. they have been operating for almost 20 years in the Philippines and has succeeded in capturing their targeted domestic market. The management decided to expand their operations and increase their market share by tapping the international market. They aim to introduce Filipinos taste in home delicacies to the foreign market with the intention of making it a trend in that country. 1. Discuss how Healthy Halaya can use personnel differentiation as a positioning strategy. 2. Conceptualize a strategy for the business by discussing 3 product characteristics which you consider as crucial in achieving their goal