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Healthy Living provides wellness coaching services. Each session lasts approximately 1 hour. The company anticipates 2,500 sessions annually. They have invested $1,000,000 in their facilities
Healthy Living provides wellness coaching services. Each session lasts approximately 1 hour. The company anticipates 2,500 sessions annually. They have invested $1,000,000 in their facilities and expect an ROI of 20%. The budgeted costs for the coming year are shown below:
Cost Item | Per Session ($) | Total ($) |
---|---|---|
Direct Materials (Supplies) | 5 | 12,500 |
Direct Labor (Coaches) | 30 | 75,000 |
Variable Overhead | 10 | 25,000 |
Fixed Overhead | - | 200,000 |
Variable Selling & Admin Expenses | 5 | 12,500 |
Fixed Selling & Admin Expenses | - | 100,000 |
Required:
- Determine the total cost per session.
- Calculate the desired ROI per session.
- Compute the target price per session.
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