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Healthy Living provides wellness coaching services. Each session lasts approximately 1 hour. The company anticipates 2,500 sessions annually. They have invested $1,000,000 in their facilities

Healthy Living provides wellness coaching services. Each session lasts approximately 1 hour. The company anticipates 2,500 sessions annually. They have invested $1,000,000 in their facilities and expect an ROI of 20%. The budgeted costs for the coming year are shown below:

Cost ItemPer Session ($)Total ($)
Direct Materials (Supplies)512,500
Direct Labor (Coaches)3075,000
Variable Overhead1025,000
Fixed Overhead-200,000
Variable Selling & Admin Expenses512,500
Fixed Selling & Admin Expenses-100,000

Required:

  1. Determine the total cost per session.
  2. Calculate the desired ROI per session.
  3. Compute the target price per session.

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