Heart of Oceans Industries Limited, a food and beverage startup has just launched two organic juice drinks from tamarind and baobab fruits. The products have gone through all the regulatory process of the Food and Drugs Authority, and the market for organic juice seem to be very bright. At the last corporate board meeting, the Chief Finance Officer presented various forecasts regarding revenues and costs, with the conclusion that the opportunities in the West African subregion are ripe for expansion. The company hopes to dominate the organic fruit juice market and expand to the entire African continent, especially given health concerns regarding sugar based fizzy drinks. Implementing a Strategic Plan to capture the market and imprint the brand is a task that the C-Suit executives ought to get right from the very outset. As a Strategic Finance Manager with about 15 years experience at the Wits Business School armed with all the tools for taking companies from inception to exit, write your report to advise management on the key strategic choices, risks, and opportunities they need to make amidst the local and global environment