Heartfelt Financial Services recently ran an advertisement that highlighted how the company donates 10% of its profits each year to financial education and support programs for those in need. The marketing team believes this information will help separate the company from other financial services advertisements in the coming year. Which dimension of the ADPLAN framework will this advertisement most likely impact?

A) amplification

B) distinction

C) linkage

D) positioning

2) Braylon is a marketing representative for Trillium Dairy. He is discussing an upcoming advertisement with his team to determine whether it will spark curiosity with target consumers. Braylon and his team are most likely discussing which aspect of the ADPLAN framework?

A) linkage

B) amplification

C) distinction

D) attention