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Heartfelt Financial Services recently ran an advertisement that highlighted how the company donates 10% of its profits each year to financial education and support programs

Heartfelt Financial Services recently ran an advertisement that highlighted how the company donates 10% of its profits each year to financial education and support programs for those in need. The marketing team believes this information will help separate the company from other financial services advertisements in the coming year. Which dimension of the ADPLAN framework will this advertisement most likely impact?

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