Hector's Hot Olives are manufactured in Ontario. The company's owner is Hector Brown. He sells his products at local grocery stores and online through his website. He also sells some to local restaurants. The company has been in operation since 1995. The company relies on labour from Hector's family and friends to produce and package olives. His olives are packaged in attractive, reusable glass containers. He uses store demonstrations to introduce his spicy olives to new customers.

Question:

a.) Using Ansoff's Opportunity Matrix, explain how Hector's Hot Olives can experience growth by applying each of the four opportunities:market penetration, market development, product development, and diversification.

b.)Discuss how this company can establish or maintain a competitive advantage.

[2X4+2=10 marks]