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Heineken is recognised as the world's most valuable international premium beer brand. Which one of the following is an advantage of having a strong brand
Heineken is recognised as the world's most valuable international premium beer brand. Which one of the following is an advantage of having a strong brand for Heineken?
- A.Provides the foundation stone of the marketing communication strategy.
- B.Serves as a warning against products that do not meet consumer standards.
- C.Facilitates the identification of products when purchasing.
- D.Assures consumers of a quality standard they can count on.
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