'Heinz ' Ketchup Computers - home users Computers - business users Cigarettes Rubber bands Step 4 - E L A S T I C brands ? ( not bands !) As we saw above , the strength of the brand will affect the elasticity . The stronger the brand , the more likely people are to buy it whatever the price. Draw a new demand curve on the diagram below to show the effect of major advertising campaign that strengthens the brand: Price (E) Demand Quantity We can see this effect if we consider the price of a well - established consumer product - JEANS . To see the effect, try estimating the price of a brand name pair of jeans - say Levis, and then estimate the price of an equivalent pair of unbranded jeans (or perhaps a less well-known brand ). Fill these prices in the table below: Brand / Make Price Write a short explanation (referring to price elasticity where possible) of why these different brands of jeans differ in price