Heinz Ketchup holds 54 percent of the U.S. ketchup market, and 9 of every 10 restaurants feature Heinz ketchup. However, Heinz has learned that many restaurant owners simply refill Heinz bottles with cheaper ketchup, thereby capitalizing on the Heinz name without the cost. One restaurant owner explains, “It’s just ketchup. The customers don’t notice.” There are no specific health regulations that apply, and owners are not breaking the law by refilling the bottles. Do you think this practice is ethical?