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Heion is the in-house Japanese restaurant in The Continent Hotel . Heion offers a variety of Japanese foods which are prepared fresh for the customers.

Heion is the in-house Japanese restaurant in The Continent Hotel. Heion offers a variety of Japanese foods which are prepared fresh for the customers.

You are the head chef of Heion and you want to assess the cost-effectiveness of your sushi menu items by calculating their contribution margin and their popularity.

The sales of your different sushi menu items for a month are as follows:

  • Dynamite tuna roll - 14 orders; contribution margin = $12.75 pp
  • Tempura prawn roll - 17 orders; contribution margin = $14.00 pp
  • Spicy chicken roll - 30 orders; contribution margin = $13.75 pp
  • Chilli salmon roll - 49 orders; contribution margin= $15.00 pp

Answer the following questions on the next page to assess the cost-effectiveness of your menu items.


  1. Complete the table below to solve for the average contribution margin of the sushi items.
a. Solve for the contribution margin of each sushi item
  1. Dynamite tuna roll


2. Tempura prawn roll



3. Spicy chicken roll


4. Chilli salmon roll


b. Solve for the total contribution margin of all items


c Solve for the total number of sales


d. Solve for average contribution margin




2. Complete the table below to solve for the actual and expected popularity of each sushi item.


a. Solve for the expected popularity of the sushi items.


b. Solve for the actual popularity of each sushi items.
1. Dynamite tuna roll


2. Tempura prawn roll


3. Spicy chicken roll


4. Chilli salmon roll



3. Identify which listed sushi item is a star, a plowhorse, a puzzle, and a dog and briefly explain why.


  1. Dynamite tuna roll


2. Tempura prawn roll


3. Spicy chicken roll


4. Chilli salmon roll



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