Helen is a champion swimmer and at the recent World Championships she won three gold medals. As a result, she now has a new sponsor, Healthies, who manufacture muesli bars. According to the sponsorship contract, Helen is required to advertise the muesli bars on television. In the course of the ad Helen is scripted to say: 'Healthies bars gave me the extra energy to win those races. I eat one bar every day for extra iron and it makes me feel great!'. The following message will appear in the lower part of the screen as Helen talks: 'Recommended by the Health Food Council of Australia (HFCA)'. Helen is worried about making this ad because she's never eaten a Healthies bar and has no intention of doing so. Helen has never heard of the HFCA though, and she can't find any references to such body on Google. In addition, there is no scientific evidence to support the claim that the bars provide significant additional iron. a. Could this advertisement be in breach of s 18 and/or s 29 of the Australian Consumer Law ('ACL')? b. What are the consequences of breaching these sections