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Heli Manufacturing produces headphones and has been suffering from heightened competition. The following tables highlights the results of Helis operations for 2019: Sales (12500 units
Heli Manufacturing produces headphones and has been suffering from heightened competition. The following tables highlights the results of Helis operations for 2019:
Sales (12500 units @ $84) | $ 1 050 000 |
Variable (12 500 @ $63) | 787 500 |
Contribution Margin | $ 262 500 |
Fixed Costs | 296 100 |
Operating Profit (loss) | ($ 33 600) |
Required:
- (2 marks) Compute Helis breakeven point in both units and dollars.
- (1 mark) Compute the contribution margin ratio.
- (2 marks) What will be the required sales, in both units and dollars, to generate a pre-tax profit of $30 000.
- (5 marks) Prepare a contribution margin income statement for sales of 16,481 units.
- (10 marks) Refer to the original data. The Vice President, Marketing feels that a 10% reduction in price, in combination with a $40 000 increase in advertising will cause sales to increase by 25%. What effect would this strategy have on operating profit (loss)?
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