Hello all, I would be happy to thumbs up / rate whomever helps me understand this question in my assignment.

Question:

Industry Averages for gross profit and selling general and administration are 25% and 30% respectively. Prepare a memo comparing industry averages to the October results for Mi Casa. Suggest some changes that Mi Casa can make to improve their results.

What is this asking me to do? Is it finding the Gross Profit Margin Ratio? Please someone help me understand please and thank you (also I understand data is missing, I just want to know how to complete this question).