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Hello any help would be greatly appreciated with finding some sources for the below questions, thanks in advance! Choose one of the products from either

Hello any help would be greatly appreciated with finding some sources for the below questions, thanks in advance!

Choose one of the products from either winter sports, all other season sports or all sporting apparel product lines provided for the youth product line for ages 10 and uporchildren's products for ages 5-9. As to the current marketing mix of the children's or youth product line you chose using the below information, evaluate the marketing mix as you ascertain it to be for the products.

  • Determine the existing marketing mix (i.e., the four P's) for one children'soryouth product from the product line you chose.
  • Evaluate the existing marketing mix for the chosen youth or children's product. Are each of the 4 Ps what they should be, based on the CSR database information, pricelist, reading, and your research online? Should ASG consider geofencing for promotion and possibly partnerships for greater promotion and distribution of the chosen children's or youth product you chose?
  • Choose a brand's product that directly competes with your chosen ASG youth or children's product. How does the competition's product 4 Ps compare?
  • ASG is considering changing their distribution (Place) and channel strategy for the entire children's or youth product line. Analyze the CSR database and determine what changes might be recommended based on your analysis.
  • Support your contentions with data provided, your Internet research, and your readings.

image text in transcribedimage text in transcribed
47823 Child's ages 5-9 $36 All Apparel (3) Hats: Merino wool-reversible 52668 Adults' Large $46.85 52669 Adult's medium $41.85 52670 Adult's small $37.89 52555 Youth's sm. $32.46 53556 Youth's med. $35.50 53555 Child's ages 5-9 $32.00 Helmet: All sports- crash proof 29503 Adult's Extra-Large/Large $76.50 29502 Medium $64.87 29500 Adult Small/Youth large $58.29 29499 Youth's medium $42.00 29498 Youth's small $36.00 Jackets: Reversible waterproof down 29946 Male $189 29945 Female $165 21946 Youth's large $110 21944 Youth's sm. $95.00 21943 Child's ages 5-9 $84.00 Vest: Reversible waterproof down 34592 Male-large, med., small $62 34591 Female-large-med., small/Youth large $52 34590 Youth's med. $32 34589 Youth's sm. $28 34588 Child's ages 5-9 $26 Created by SEASOFT LTD.Pricing by Product line (1-3) Product #/ Type/Size Price per item Colors: red, navy, white, blue, black, green, grey-unless otherwise stipulated Winter Sports (1) 43466 Men's- Adult large $328 Snowboards: Ultra-aqua; navy; grey with logo: Convert to bench with collapsible legs 43467 Women's-med. Adult $328 2366 Youth's med. $185 2365 Youth's small $84.91 Ski Boots: Brown/Black 21876 sizes 9-14 with retractable cleats for golf Men's $225.78 21877 sizes 6-12 Women's $225.78 21878 sizes 6-9 Youth's med./large $125.91 21879 sizes 3-5 Youth's small $84.91 Ski Poles (convert to hiking poles) 2589 Men's $92.88 2590 Women's $85.99 21589 Youth's large $45.91 21588 Youth's small $35.91 21587 Child's ages 5-9 $32.90 Skis (conv. to snowshoes) 12995 Adult-Long $378.75 12994 Adult-Medium $335.00 12993 Adult-Short $292.00 12885 Youth: Long $215.25 12884 Youth: Short $187.56 12883 Child's ages 5-9 $120.00 All Season Sports(2): Surfboards: (without lounge) 52019 Discontinued 52018;52017 White/blue stripes; Blue, white stripes Discontinued White/blue stripes; Blue, white stripes Surfboards-Convertible to lounge 52024 Adult's large $359 52023 Adult's med./Youth med-large $298 52022 Small (Youth's) $210 52021 Child's ages 5-9 $155 Hiking/Walking shoes (brown or black): faux 30296 Men's sizes 9-14 $189 leather/waterproof/breathable- Weather auto- adjusted height 30295 Hiking/Walking shoes Women's 6-12 $158.98 30294 Hiking/Walking shoes Youth's $122.00 Sails: Wind resistant, waterproof: See standard 66478; 66479; large; med., sm. $458 L; $350 M; $220 colors 66480 Sm. Parasails/dual use for tents 66485; 66486; $ 389 L; $289 M; $235 66487 large; med., sm. Sm. 47820 Tennis rackets (converts to racquetball) Adult Large-4 1/2 grip; 4 3/8 $78 47821 Adult Medium 4 3/8 $65 47822 Adult Small (Youth's large) 4 1/4 $48 Created by SEASOFT LTD. 47823 Child's ages 5-9 $36

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