Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Hello, Are you able to help with the following? Sackville Screamers makes Bluetooth speakers for home use. They are looking at placing an advertisement in
Hello,
Are you able to help with the following?
- Sackville Screamers makes Bluetooth speakers for home use. They are looking at placing an advertisement in the Halifax Chronicle Herald for their speakers. The ad will cost $25,000. According to the Herald the ad will be seen by 250,000 people in Nova Scotia broken down as follows by age:
- 10% of readers are 19 or younger
- 20% of readers are age 20-35
- 40% of readers are age 36-59
- 30% of readers are age 60 and older.
Consumers 19 and younger are Sackville Screamers major target market. They believe people in the 20-35 age range are about 75% as likely to buy their product as the 19 and under group, people 36-59 are 30% as likely to buy the product as the 19 and under group and people 60 and older are 5% as likely to buy the product as the 19 and under group. What is the weighted cost per thousand of this advertisement ?
Thanks,
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started