Hello! Can you help me please to describe the FRAGNANCE MARKET. Thank you

21:59 Question 1 (2 points): Please, consider the industry profitability data http://pages.stern.nyu.edu/adamodar/New Home Page/datafile/margin.html which industry you would select as the one relevant to your market? What is the profitability in this industry? Is it high or low? Warren Buffet was once asked what is the most important thing he looks for when he evaluates a company. Without hesitation, he replied, "Sustainable competitive advantage." Question 2 (4 points): Can you identify any company in this industry that has profitability above the industry average? What is its specifics that differs it from other firms and enables to increase profitability? Question 3 (3 points): Do companies in this industry have any activities or projects with economies or diseconomies of scale? What is the source of (dis) economy of scale?