Hello, could you help me with solving this assignment? Thank you

1. Refer to the data in part (c) above. Calculate an activity rate for each cost pool. Then, using those rates, allocate each cost pool to the companys three markets.
2. Prepare a revised contribution format segmented income statement for the company. Include an Amount column and a Percent column for the company as a whole and for each market segment.
3. What insights from your segmented income statement should be brought to managements attention? Explain.

Morley Products is a wholesale distributor that competing in three markets-Commercial, Home, and School. It prepared the following segmented income statement: Although the Commercial Market has the highest sales, it reports much lower profit than the School Market. Therefore, management is considering shifting attention and resources away from the Commercial Market and towards the School Market. They have asked for your recommendation how to proceed. You decided to create a properly formatted segmented income statement. To assist in this endeavor, you have gathered the following information: a. The cost of goods sold figures shown in the income statement above are traceable to their respective markets. b. Sales support, order processing, and packing and shipping are variable costs. Warehousing, general management, and advertising are fixed costs. In the income statement above, all of these costs have been allocated to the three markets on the basis of sales dollars. c. Using your knowledge of activity-based costing, you compiled the following data: d. You also determined the following breakdown of the company's advertising expense and general management expense