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Hello Happy new year Can you help me with this Principles of marketing A parent is looking for a unisex toy for education improvement for
Hello Happy new year
Definitions Product: A good, a service, or an idea offered for general consumption in return for some value A need/want satisfier A solution to a human problem A benefit provider Don't forget products should make people happy Product design over the Product Life Cycle Products come in a bundle Core: Basic function/problem solved Tangible: Physical features Augmented: Extra benefits 1. What's the customer's fundamental problem? 2. Possible ideas to solve the problem 3. What are the limitations of the ideas? (Physical production and costs included) 4. What is your solution to the customer's problem? 5. Draw, sketch your solution and explain how it works. (Consider PLC) Pricing worksheet \begin{tabular}{|l|l|} \hline Who will buy your product? \\ \hline Which competitors will you encounter & \\ \hline How, or if, negotiations will occur? \\ \hline How will customers perceive yoar product's capabilities and quality? & \\ \hline What will be our pricing objective? & 1 \\ \hline Maximise profitability & \\ \hline Maximise revenue & \\ \hline Maximise market share & \\ \hline Brand developonent & \\ \hline Stabilise the market & \\ \hline Retum on investment & \\ \hline Become the price leader & \\ \hline Create product interest & \\ \hline Discoarage new competitors & \\ \hline \end{tabular} \begin{tabular}{|l|l|l|} \hline Factor to consider & Definition \\ \hline Price elasticity & The sensitiveness of demand to price \\ \hline The newness of the product & How new is the product in the market \\ \hline Pricing relative to other company products & Do not price in isolation \\ \hline Costs & Contributiontofixedcost \\ \hline Penctration pricing & Start with a low price for market ahare, Make profits later. \\ \hline Skimming mice & Start with a high price. Lower the price in parallel to costs later \\ \hline Poychological/ pereeptual pricing & How muchyaluethecustomerthinksuheproductworths \\ \hline Decounts for intermedianies & Discounts are to be provided to intermediaries for cash, bulk, trade and seasonal buying \\ \hline Competitive Pricing & Pricingeoncerningcompetition \\ \hline \end{tabular} \begin{tabular}{|l|} \hline Final price \\ \hline Justification \\ \hline \end{tabular} Place element worksheet Pramotion element worksheet (use to AIDA model to design your product's advertising) Can you help me with this
Principles of marketing
A parent is looking for a unisex toy for education improvement for six years old as a new year present (lego building blocks) is the present l was thinking .Now l have to answer the following questions about product design ,pricing,place and AIDA
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