Hello, hope everyone doing great. could you help in this marketing question please. i have attached all the given information

o More Info You will use the following key penetration metrics: 1. Market Penetration 'E'i'i: = Customers who bought any product within the category iTotaI market size 2. Brand Penetration "it. = Customers who bought the specific brand fTotal market size 3. Penetration Share \"it. = Brand Penetration \"it. I Market Penetration 'ti} o More Info - X # Who Have # Who Have Bought Any Bought Era nd Product in in Last Year Category in Last Total Population oar 12.11111] 39.11111] 191111111 35.11111] 55.11111] 3641111111 21.11111] 81.01111 191111111 15.11111] 45.11111] 3831111111 Although sales have been successful to date, you would like to assess whether your upcoming marketing campaigns should focus on one of two strategies. Strategy one would be to expand the market: this strategy would use promotional messages that emphasize the allnatural nature of your product compared to other competing products like sodas that have \"artificial" sweeteners. Strategy two would focus on attracting consumu's away 'orn current competrtors. The messaging here would emphasize how "Hon-6e Suckelz" has numerous attractive properties that distinguishes it from other "all-natural" packaged sweetened beverages. To decrde between these two options, you would like to understand the currmt pme'tratton 'Vn in your relevant markets. You currently operate within 4 distinct regional markets. 0 Click the icon to view a description of how to calculate the key penetration metrics. a Click the icon to View the additional data for the relevant markets. Calculate the penetration metric". tor each market. (Round to two decimal places.) it Who Have # Who Have Bought Any Market Bought Brand Product in in Last Year Category in Last Year North 12,000 39,000 197,000 'h'. \")6 'h'. Total Market Brand Penetration Population Penetration % Penetration '1. Share %