Hello I am looking for ideas to help start me off and to better understand the assignment. The US based firm I am picking is either going to be Apple or Kroger's. I will upvote when answered thank you! Select a US$-$based firm. You will assume the role of a consulting firm

and offer advice in the form of a detailed strategic business consultation plan $($according to the

project output below$)$ to the strategic decision$-$makers of your selected firm.

You should engage in any research and$/$or interviews necessary to develop a strategic business plan

for the firm.

Please answer these in order and label each heading with numbers as shown below.

Overview:

$1.$ Vision and mission. Create a vision and mission statement for your firm. If you selected a firm

with one or both, create improved versions.

External analysis

$2.$ Use a PESTEL analysis to identify the major factors the industry faces that may impact your firm

over the next five $(05)$ years. You must have at least one analysis of each factor, e$.$g$.,$ political,

environmental, economic, etc.

$3.$ Assess the competitive landscape and the attractiveness of an industry by completing a five$-$forces

analysis.

Internal analysis

$4.$ Asses the four most important resources the firm has. Comment if these resources are Valuable,

Rare, Inimitable, and Non$-$substitutable $($VRIN$).$ If not, discuss what the firm needs to be successful.

$5.$ Evaluate if the firm has a competitive advantage$($s$).$ Does it have a cost$-$based advantage,

differentiating features, serving the unique needs of a niche, or some combination of these? You must

use real data to support your conclusion. If it does not, explain why to the best of your ability.

Metrics and indicators

$6.$ Develop at least five $(05)$ assessment metrics $/$ key indicators for success. Compare with metrics

from last year and create goals for the next $2$ years.

$(7)$ At least two $(02)$ of the metrics for the yearly assessment should measure the vision & mission

statements. That is$,$ how would you measure if the firm is successful in achieving its vision &

mission?

Conclusion: Future challenges

By now, you should note that all the work you have done is tied together. To successfully do this,

you will need all the above data and facts.

$8.$ Describe the largest two $(02)$ distinct challenges the company faces or will likely face over the

next few years.

$9.$ Explain how you would address these changes if you were advising the CEO.

$10.$ Based on that, create a plan for growth or reduction.