Hello,

I am needing assistance with the below assignment. Please let me know if someone can assist. Thank You!

Project Overview

For the final project, you will create an international marketing plan where you describe a new product or service that you want to introduce to a certain market.

The purpose of this learning module is to:

• Describe the steps needed to complete the final project
• Advise you to read Part Six of the textbook which provides a guide for developing a marketing plan
• Introduce you to external links to aid you in your project
• Explainhowtheprojectwillbegraded

Grading Rubric

Overallpresentation:

Wastheplanprofessional?Wasitcomplete?Wastheformatcorrect?

Research:

How completewasyourresearch?Didyoupulldatafromavarietyofsources?Wereyourforecastsbasedonactualdata?

ExecutiveSummary:

Didyou includeanExecutiveSummary?Howwelldoesitsummarizeyouroverallplan?

SituationAnalysis:

Didyouanalyzethemarketplace?Haveyouconsideredthecompetition?DidyoucompleteaSWOTanalysistoexplainyour companysstrengthsandweaknessesandthemarketsopportunitiesandthreats?

MarketSegmentation:

Didyoumentionyour targetmarket?Didyousegmentthemarketproperly?Didyouprovidedata onthesegments,suchastheir preferences?

Product:

Howwelldidyoudescribeyourproductstrategy?Didyoudiscussthebrandingstrategy?Howwillyoupositionyourproduct?

Promotion:

Didyoutouchonallareasofthepromotionmix:advertising,sale,promotion,andpersonalselling?