Hello! I have been asked to write market research essay on a topic of my choice and I have chosen to research whether a well-known online fast fashion brand should extend into menswear. For the qualiatative part of the plan, i am struggling to work out the best way to find my sample and whether you do random/non-random sampling etc etc. The scenario isnt actually being researched so does not have any cost implications for myself. Would you please be able to advise?

Thank you!