Question
Hello, I need help answering the following questions in detail about members of luxury trend-followers. Segment Trends: What is happening in the larger context that
Hello, I need help answering the following questions in detail about members of luxury trend-followers.
Segment Trends:
What is happening in the larger context that is directly related to luxury trend followers?
What is the size of the market and what is the growth rate?
What new innovations are they adopting, trends etc. supported by research?
Psychographic Description:
What do trend followers value?
What do trend followers believe in?
What is important to trend followers?
What do they like to do in their spare time and explain using research?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
