Refer to the article and answer the following below

CHANGE 
Article 1 
Press Release      
Welcome to the Knowledge Worker Age   2008/02/06 Cape Town.  
The Knowledge Worker Age needs great leaders who engage with people’s heads and hearts, not just 
their hands; most leaders still use Industrial Age management practices.  
“The reality is, there is very little evidence of role modelling of what it looks like to lead in the 
Knowledge Worker Age,” MD of FranklinCovey, Adele Hall says.  
Standards for judging leaders are changing. They are no longer evaluated by achievement, but by the 
trust they create and the systems they put into practice to ensure long-term success, by their ability 
to define clear purposes and in their ability to get each member to contribute to the workforce and 
its objectives.  
 “To lead effectively today, one needs a new tool set, skill set and a new mind-set.” 
 A radically new paradigm, or way of viewing the world, is required to lead people to greatness; 
seeing people as four dimensional individuals, recognising body, mind, heart and spirit.  
The  four Imperatives of Leadership Greatness; how to inspire trust, clarify purpose, align systems 
and unleash talent, were developed by Dr Covey (voted one of Time Magazine’s 25 most influential 
people in America) and other leadership gurus.  
 Covey’s upcoming workshops empower leaders to develop a foundation of practical skills, useful 
tools and proven principles to enable them to take on larger roles and responsibilities within their 
organisations.  
 
Article 2 
The changing work force 
In the “Industrial Age”, managers were authoritarian, bureaucratic and controlling. Now we are 
moving into the “Knowledge Worker Age”. Organisations are flattening and virtual teams are 
commonplace as we enter an era of entrepreneurialism and global competition. 
Educationalist Peter Drucker says, “Until recently it was taken for granted that most people were 
subordinates who did as they were told. The advent of the knowledge worker is changing this, and 
fast ... and for this change, management is totally unprepared.”   Challenges that once took years to 
materialise now arise overnight as a result of fast-paced technological changes. Knowledge and 
creativity are at a premium, and are totally mobile. People no longer just show up for work. They 
want to make a difference. They want to be fulfilled. Being able to contribute, and be recognised, is 
becoming more of a motivator than a pay cheque.  

1. Discuss the characteristics and forces of change referred to in the article. (10)
2. The press release states that, “management is totally unprepared.” Walter Shewhart developed the PDCA model that managers can use as a guide to assist with change. The change implicated here is in the way the company is being run. Explain, in your own words, how managers can plan for needed changes. Relate your explanation to the new type of management and employees. (10)