Question
Hello, I need help with this assignment. SCENARIO ACME Company is an organization that started in 1990 and has 200 employees. The company sells widgets
Hello, I need help with this assignment.
- SCENARIO
ACME Company is an organization that started in 1990 and has 200 employees. The company sells widgets in a "bricks and mortar" store. Due to the evolving business landscape, the CEO has decided that a change is required in the way ACME Company sells their products.
- ASSIGNMENT
- You are a Change Agent for ACME Company.
- You are charged with implementing an online sales process to compliment current business operations.
- You are required to create a detailed plan outlining how you would implement the change, so that all 200 employees would accept it with minimal resistance.
- PARAMETERS
- Your submission should include/relate/apply information about all three myths described in the video
Resources: https://www.youtube.com/watch?v=ZBX7aq8sQlA
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Product Marketing Management
Authors: Suat Ozsoy
1st Edition
9798481471693
