Hello. My name is Lisa Cotton. My class is Advanced Principles of Marketing. I had to open a new business. I am the proud owner of a store that makes boxes to perfectly fit items for shipping or storing. This is my 3rd course project. The rubric states: EXPLAIN STRATEGY FOR POSITIONING AND DIFFERENTIATING PRODUCT. Can you possibly explain this question in "regular person" terms? I've read the book. Googled it. Asked my professor. I just can't seem to get it in words that I can understand. Hopefully you can help. Thank you in advance.

Lisa Cotton