Companies need, “goal clarity ... well defined critical objectives ... staff to be sure of their roles.”  Discuss which of the communication directions are needed for these principles to occur. (6)

1. How could “arrogance and superiority” be considered communication barriers to improving a company’s internal relationships? (4)
2. Explain ways for manager to prevent the below communication barriers.

• Stereotyping
• Projection
• Environment
• Poor timing
• Emotions (5)