Hello

Please guide me in answering these questions.

Based on the below list of portfolios and projects, how do I identify at least TWO programs and which projects below in which program. It should be based on the two likely benefits Starbucks gains by creating these programs. Ideally it should be what would happen if these programs do not exist.

My projects identified for the Starbucks projects is as follows:

• Improving the in-store experience
  • To keep customers coming in, Starbucks is planning to make the atmosphere within the store more pleasant. It is not just changing the layout of the store but also changing the interior design, adapting to the recent trend of people working or studying at Starbucks. Increasing the comfort level within the store will automatically invite people to come in.
• Introducing new beverages and food items
  • Starbucks is planning to introduce new beverages and food items based on the market or the country it is expanding. This will make customers interested and will let them come back, which will result in increased sales and business growth.
• Enhancing the Starbucks rewards program
  • Starbucks is looking to develop a new rewards program to cater to the growing market. This will offer more benefits to customers - especially loyalty and the repeat customers.
• Expanding the reach of its mobile application
  • Starbucks is expanding to many countries. It should simultaneously expand the range of its mobile applications and make it available in more countries. This will also help Starbucks to understand the needs of the people in that country and accordingly expand its products. This will in turn increase the customer base.
• Improving the digital capabilities
  • By investing in modern technology, Starbucks is looking to enhance its digital capabilities. This will also help Starbucks to compete and keep up with all the latest trends and technology.