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hello plz I need help in this case in e commerce management Case Study Read the following case carefully, and answer all questions. Use a
hello plz I need help in this case in e commerce management
Case Study Read the following case carefully, and answer all questions. Use a critical and analytical style and be clear in answering the questions. Please do not provide general answers, be specific to the questions asked TRUE Linkswear scores a hole-in-one with BigCommerce How the golf shoe company drove sales growth with a unique shopping destination. Golfers can spend six hours on their feet and walk up to seven miles while playing a round of golf. The idea behind TRUE Linkswear was inspired by the desire to create a comfortable shoe for golfing that would also transition well as footwear for everyday life. In 2009, the company introduced a revolutionary golf shoe that is simple, functional, and technical - built to tolerate the toughest weather conditions and terrain. Designed in Tacoma, Wash, and inspired by the Pacific Northwest lifestyle, the company's first shoe has expanded into several lines and is available for shipping all over the world. Finding a perfect platform fit As told to BigCommerce by Jason Moore, Partner: Creative Development, truelinkswear.com. TRUE Linkswear originally launched on the Shopify platform. They were with Shopify for a number of years, but it began to feel like it wasn't offering the customization they needed. They then transitioned to Magento for another three or four years. With Magento, they had difficulty with the lack of user-friendly features and the amount of coding needed to accomplish anything. Frustrated, they were searching for a platform that was going to enable their staff to easily manage their online tools and update web content efficiently. That's when they found BigCommerce. The platform seemed like the perfect blend of user-friendly features with the ability to customize their site exactly as they wanted Switch to BigCommerce in 24 hours after Magento site collapse While searching for a new ecommerce platform, they analyzed every option. They did their due diligence to research each of these platforms and spoke to people within each organization to truly learn the features and benefits of every platform. They concluded that BigCommerce was more suitable for companies doing a higher volume in online sales. It was also an enterprise solution, which was a big influence in their decision. The official turning point was when they had a serious issue with their Magento store and it suddenly was no longer operational. In a 24- hour period, they created a simple BigCommerce store and got their most important inventory plugins working Thankfully, they had already done extensive research in selecting BigCommerce because the first version of their site on BigCommerce needed to come together in one day! Questions, weight 25 points each 1. What does TRUE Linkswear do? And what are the advantages of E-tailing to TRUE Linkswear's customers? 2. What are the major variables of competition between TRUE Linkswear and other offline retailers? 3. Should TRUE Linkswear consider selling its products as B2B? Why or why not? 4. List the types of corporate portals. Do you recommend TRUE Linkswear have their own portal? Which one? ExplainStep by Step Solution
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