Hello Professor, RTO homes (http://rtohomes.co/) is my topic for my team project in MRKT 621 Course. Please explain me to answer these questions in detail.

1. Differentiation and positioning - Position the product and review positioning statements to drive the marketing mix (you may reposition the brand).
2. Marketing Objectives - The objective can be behavioural (e.g., sales, market share, profit etc.) and/or attitudinal (increase in consumer attitudes, awareness, recall, liking, etc.) and they need to be SMART (Specific, Measurable, Attainable, Relevant and Timely).