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Hello, these are Applied Marketing Strategy questions for Target Marketing. If you can please help answer the below questions. Thanks! 1 . Briefly describe why
Hello, these are Applied Marketing Strategy questions for Target Marketing. If you can please help answer the below questions. Thanks!
Briefly describe why it is valuable and sometimes necessary to break down ethnic groups into subsegments for marketing purposes.
Take a minute to look back at the descriptions of the eight categories from the
VALS survey. Remember, the categories are:
innovators
thinkers
achievers
experiencers
believers
strivers
makers
survivors
Which VALS survey category do you most identify with?
What are some examples of your own consumer behavior, such as brands you like
and products you buy, that align with your VALS survey category?
If you were marketing a product to a particular target market and you only knew the demographic characteristics, what product benefits WIIFM or "What's in it for me would you highlight in your marketing?
If you also knew the target market's psychographic characteristics, how would you adjust the product benefits that you highlight?
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