Hello!

This is a case study about Red Bull and there are two questions.

1. Discuss promotion strategies used by Red Bull in recent times?
2. 2. Would you like to suggest new marketing and promotion mix strategy for Red Bull?
   

Read 81 Analyze the following case carefully: - Austrian company Red Bull is one of the most iconic brands in the world and surprisingly its main product is simply an energy drink. Another surprising factor is that many other energy, sports or soft drinks fall under a FMCG, but Red Bull is under its own which is very hard to accomplish during present times. Havingsuch an extensive brand is hard especially since it keeps to its niche so whatdoes Red Bull do well to stand out from the crowd? One of its main marketingstrategies is to host and sponsor extreme sports and athletes all across theglobe. From the Red Bull Air Race all the way to Red Bull BC One(Breakdancing), it helps become a figurehead brand for each sport. Generally, thesports are much niche which allows Red Bull to position themselves a lot easieras the main sponsor, further promoting their brand. Aside from events, Red Bull's packaging also plays a part in its global appeal. "RedBull really looks like a product from a global economy. It doesn't look like atraditional American soft drink it's not in a 12-ounce can, it's not sold ina bottle, and it doesn't have script lettering like Pepsi or Coke. It looksEuropean. With packaging and a marketing strategy involving events and sponsorships,Redbull has catapulted itself into a worldwide global brand with no slowing down. (Nonanonymous question) II}, (20 Points) Analyze the following Questions based on the above case study; -(2*10=20 Marks) (a)Discuss promotion strategies used by Redbull in recent times. (10) (b)Would you like to suggest new marketing and promotion mix strategy for Redbull