Hello Tutors,

For Starbucks coffee shop

Turn off add blockers and check your junk mail to make sure you are receiving emails * When you set up, be sure to opt-in to receive eMails and SMS; provide your eMail & cell phone information * Interact with the companies - set preferences, make purchases, open eMails, read articles/posts, click on links, provide feedback/ review

1- Map the data points that are being extracted at each step, both explicit and implicit (the (company needs)?

2- Map the content you actually receive (usually eMail + web + mobile) and note the gaps both in content substance (what you get) and tone and manner (how you feel)?