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If you walk into a traditional classroom at the University of Mount Olive, you will notice that there are several unoccupied seats. It's easy to increase the number of people in the seats if we lower the price. If UMO lowered the price to a ridiculous price of $10 per credit hour then it could easily fill all of the seats, but the revenues would drop through the floor. The question is how can UMO fill more seats and raise revenue at the same time? With this in mind please answer all of the following questions. A) What do you suggest UMO does to achieve this goal? B) What information is necessary for UMO to have to follow your strategy? C) And what are some of the pitfalls that UMO needs to avoid when employing the strategy that you suggest