Help Kraft Heinz value its barbecue sauce brand in preparation to divestiture using the sales multiplier approach, if you know that the the segment has generated $3 bn revenues and the new self-standing divested company will issue 9m shares! Here is some data about some of the most important competitors: Competitor Zesty Inc. Smoky Corp. Carolina BQ Revenues ($bn) 9 8 4 Shares outstanding (m) 8 1 9 Price 79 67 71