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11. Social media provides consumers a means to which of the following? a. Community b. Marketing c. Communication d. All of these Answer: 12. In which of the following platforms is there a notable demographic difference with more women using the platform than men? a. Instagram b. Linkedin c. Snapchat d. Pinterest Answer: 13. Which of the following is NOT a part of Facebook's personality? a. Widening age demographic, including those above 65 years old b. Large ad targeting c. Growing rapidly, with over 2.6 billion new app installs around the world d. Businesses can create "pages," which act as landing pages for businesses Answer: 14. Social media platforms are built around which of the following? a. Brand image b. Feedback and ideas c. Presentation d. Interaction and community