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7. What is the metric that represents the number of times an ad is displayed? a. Conversion b. Click c. Impression d. Call-to-Action Answer: 8. What is the first step to creating a PPC ad campaign? a. Research and select keywords b. Set an objective c. Define the audience d. Build a landing page Answer: A 9. The component of an online display advertising network that is the people or organizations that create and pay for ads is the: a. Advertiser(s) a. Publishers b. Advertising network c. Consumers Answer: 10. What is a bit of data that gets stored on your computer when you visit certain websites? a. Impression b. Cost-per-click c. Cookie d. None of these