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A product line B. product mix C. product differentiation D. product life cycle 8. The purpose of is to create real or perceived product differences. A. niche marketing B. product differentiation C. Product mixing D, target market 9. Which of the following are products consumers buy after comparing quality, price, and style fro sellers? A. shopping goods B. specialty goods C. convenience goods D. unsought goods 10. Which of the following products would be considered an unsought good or service by atypica student? A college textbook B. pizza C. car towing D. cable television 11. Many supermarkets carry plain packages that only identify the name of the product that is in a label may read simply "peaches" or "green beans." These goods represent A. private label B. manufacturers' label C. generic goods D. universal code branding legally identifies the goods or services of one seller or group of sellers and 12. A from those of competitors. A. copyright B. brand C. logo D. trademark sells cards produced by 13. Nina Corby owns a card shop in a small shopping center where she company. Nina sells to final customers, so she is ac Ar merchant wholesaler B. retailer C. rack jobber D, channel captain include: 14. The types of utility commonly provided by marketing intermediaries product, price, place, and promotion service F me, place, possession, information, and