Help me respond to this-Starbucks is a good example of process innovation. They are known for having a customer centric experience. They've tailored their business around this and led the way in developing a mobile ordering system that was designed to be streamlined, improve overall efficiency and allow customers to conveniently make payments through their phone. By making a convenient, user-friendly system it maintained the customer centric experience while saving employee time (labor) and cutting down on lines in their stores. Starbucks is also known to use data mining and collection to provide customers with tailored product recommendations and promotions