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WHAT?!? You just found out that a company has not only stolen your logo and tagline, but they're using your company name as their own as well. This is an example of which force in the external environment? a. Environmental b. Political c. Legal d. Economic Answer: 26. When developing a product marketing plan, which of the following should be developed first? a. The elements covering who the brand is and why it exists b. The 7 Ps of marketing "puzzle pieces" c. The customer response assessment plan d. The plan for the product's future price and distribution Answer: 27. You have just written out the following regarding your company: "We exist to help teachers help the world. We want to equip instructors to teach in innovative ways." This would fit best in which part of the marketing plan? a. The marketing tools - Ps of marketing b. In the customer response assessment plan c. In the product and marketing objectives d. In the brand identity