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ON 6 8 points Match the correct keyword with the correct phrase. Marketing traditionally has been a Marketing mix divided into a set of four interrelated decisions and b. Value consequent actions known as c. Customer excellence the d. Locational excellence reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives. involves a focus on retaining loyal customers and excellent customer service. is a method of achieving excellence by having a strong physical location and/or Internet presence