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HELP PLEASE ? 9-16 What is true about a letter of transmittal? O a. Researchers should avoid mentioning key deliverables in the letter. O b.

HELP PLEASE ? 9-16

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What is true about a letter of transmittal? O a. Researchers should avoid mentioning key deliverables in the letter. O b. It is the only section of the report that allows for a slightly informal tone to establish rapport with the client. 0 c. The letter is usually presented in the appendix of the report. Q d. All research reports must include a letter of transmittal. The research design, data collection, sample, and analysis are discussed in which section of the research report? 0 a. Introduction section 0 b. Research methodology section 0 c. Results section Q d. Conclusion section When comparing a basic marketing research report to an applied marketing research report, what section is predominantly implemented in the basic research report? 0 a. Results 0 b. Introduction 0 c. Research methodology 0 d. Literature review Tables should include all of the following elements Within a research report EXCEPT: O a. Number 0 b. Title 0 c. Researcher name as author 0 d. Notes Charts should include all of the following elements within a research report EXCEPT: O a. Explanatory legend 0 b. Title 0 c. Date of creation 0 d. Footnotes What can be an issue that researchers need to carefully consider when creating charts? 0 a. Software programs make it difficult to create charts. 0 b. Charts are usually not needed in research reports. 0 c. Only one type of chart should be used throughout a research report. 0 d. Scale values can be unintentionally or deliberately distorted. This type of chart show the composition of some quantity at a particular time and is one of the most useful kinds of charts. O a. Bar chart O b. Line chart O c. Pie chart O d. InfographicWhat type of graphical aid is depicted below? Consumer Price Knowledge Price Discrimination in Online Retailing visme Methodology Sample Constructs Knowledge of price discrimination 1,500 Attitude toward price discrimination Demographics Gender Education Income Type of Online Connection 52% Expertise of Internet Navigation Design 4RX Phone Interview Mole Internet usage prior 30 days visme ONLINE CONNECTION AT HOME SELF-RANKED EXPERTISE NAVIGATION THE INTERNET Beginner . Intermediate . Advanced I Expert 12% 14% Dial up connection only Cable mosers (with without and up) 20% " DSL oth/without did up) Cable or DSL with another method Don't know No connection athome visme O a. Infographic O b. Pie chart O c. Line chart O d. Bar chart

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