Question
help please it would be much appreciated!!! i put a little more info on the components for help/ideas! Thank you in advance!!! Create an advertisement
help please it would be much appreciated!!! i put a little more info on the components for help/ideas! Thank you in advance!!!
Create an advertisement for a new cafe located near campus targeting students.
Traditional Promotion Components:
1. Headline*: This is the most important part of the promotion as it needs to have that stopping power to gain the consumers attention and also to communicate the main theme or creative concept of the promotion.
2. Sub-Headline*: This is the bridge from the Headlines big idea to the body copy containing details. Only 20% of Headline readers read on into the body copy, but a good transitional sub-headline can increase a promotions holding/pulling power.
3. Body Copy: This is the text of the promotion providing a sales message and explains various selling points and competitive advantages to the consumer. The body copy usually ends with a request such as call now or visit our nearest and may provide further directions for contact such as tele., fax, email, website, address, map, social media links, QR codes, etc.
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