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Principles of Marketing

Question 3 2 pts Which of the following is an example of a market-oriented mission statement? Disney: We make movies. Walmart: We run discount stores. O.M. Scott: We deliver green, healthy looking lawns. Xerox: We sell copy, fax and other office machines. Revlon: We sell cosmetics. Question 4 2 pts Traders Joes is one of America's Top employers. This relates to CRM because at Traders Joes: Employees discourage complaints because employees don't like to talk to complainers. Employees are taught to only be nice to the most important customers. Employees can't really do anything to help customers, so they don't try. Employees like to talk to other employees ignoring the customers who aren't important. Employees who like to come to work treat customers better. Question 5 2 pts The Stick to the Roof of your Mouth Peanut Butter Company (Sticky for short) is looking for ways to increase its growth, since it presently only makes peanut butter, which it sells to kids in the US. Given Sticky's situation and the Product/Market Expansion Grid, which of the following statements is true? Market Penetration-selling a new liquor made from peanut butter and Market Development- selling peanut butter and jelly mix. Market Development-having a sale on peanut butter and Product Development-selling peanut butter to senior citizens Market Development -selling peanut butter to senior citizens and Product Development selling peanut butter candy Market Development Running an ad campaign for peanut butter aimed at kids and Product Devlopment. selling BBQ sauce to Mexico. Product Development-selling a new liquor made from peanut butter and Diversification-selling peanut butter candy