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Multiple Choice/ Short Question (2 points each): 1. Marketing becomes necessary whenever the exceeds 2. You are concerned over the environment, at the grocery store you impulsively purchase dishwashing soap with a green label over red label, this is an example of: a. System 1 b. System 2 3. Steve the Soundcloud rapper has recently noticed that all his favorite rappers have face tats, Steve now wants to don a face tat. This is an example of: a. Nudging b. Cheerleader Effect C. Anchoring d. Overconfidence e. Trend Following 4. Netflix has recently priced their monthly subscription at $8.99, this is an example of: a. Premium Pricing b. Price skimming C. Charm Pricing d. Captive Product Pricing e. Silicon Valley Strategy 5. Middle schooler Ashley has recently acquired an iPhone and the multimedia messaging application Snapchat. After a week of exchanging 'Snaps' with her peers, she starts posing 'duck face' in all her Snaps, this is an example of: a. Compound Interest Formula b. Snapchat Exuberance C. Social Proof d. Natural Snapchat Effect e. Cognitive Dissonance 6. Jose is a typical American consumer who is considering purchasing a Camero. When negotiating the costs of the new car, Jose is most likely interested in the than the